Internet has become an essential vehicle for companies and their managersâ€™ reputation. APc â€“ Affaires Publiques consultants offers its clients to manage their corporate image on ITs.
Paying attention to weak signals
APc offers its clients to conduct a global benchmark of their reputation and of their background on the Internet and to identify the most influential relays and stakeholders.
Managing its reputation in real-time
The specialised consultancy APc â€“ Affaires Publiques consultantsâ€™ dedicated team informs the clients in real-time of every threat or opportunity on the Internet.
This team, which works closely with lawyers and specialized engineering companies, elaborates specific solutions adapted to the Internet environment, such as websites or social networks.
In a digital environment, this team has developed a high understanding of the management of the information available on the Internet.
Occupying the ground on the Internet
The digital issues team at APc also elaborates e-influence strategies in order to give online visibility to communication campaigns: blog creation and mastering, post of comments on forums, monitoring of social networksâ€¦
These actions aim at spreading messages on strategic areas and at answering criticism when necessary.