Lobbying

Based on its expert knowledge of the institutional ground, APc – Affaires Publiques Consultants elaborates appropriate lobbying strategies allowing its clients to express their concerns in the public debate, to anticipate the changes that could impact their activities and to create communication opportunities.

Understanding the issues at stake

Because it is important to detect at a the earliest possible stage any opportunity or threat, APc offers a monitoring system on all political, institutional, economic and social activity of interest to its clients.

With a proven methodology, APc also proposes perception audits of organisations or specific topics. These audits are conducted on a specific period and toward specific targets in order to sharpen the institutional communication strategy.

Identifying the relevant interlocutors

APc identifies relevant stakeholders on a specific topic and proposes a mapping of potential allies or opponents.

APc assists its clients throughout the dialogue with the decision-makers taking care of the contacts, the organisation of meetings, the preparation and the follow-up.

Elaborating the appropriate messages

A well-prepared discourse, articulated with the public agenda’s priorities, is a key factor for a constructive dialogue with the decision-makers.

In order to allow its client to be properly understood by their interlocutors, APc elaborates information programs for all the stakeholders and decision-makers.