Media relations

APc – Affaires Publiques Consultants applies the same rigorous approach to media relations than to lobbying campaigns.

Understanding the media’s expectations

APc – Affaires Publiques Consultants has developed a comprehensive view of the issues and a clear understanding of the media’s expectations. The team’s knowledge of journalistic networks, its understanding of communications tools and its specific skills in finding the appropriate angle also brings added value.

Managing media relations

APc advises its clients to develop communication strategies with the media and elaborates a large range of online or offline communication tools related to specific topics.

Elaborating the most appropriate communications tools

APc develops the most appropriate communication tools and creates speeches opportunities, through press releases, press books and the organization of lectures and press trips.

The specialised consultancy APc – Affaires Publiques consultants, offers short or long term sessions of Media and Speeches training courses.