Strategic communications

APc – Affaires Publiques consultants, advises its clients helping them with the elaboration and the implementation of their institutional communications with all their target audiences be it the public authorities, the media, the consumers, the financial market or the company’s staff.

Analysing relations with the target audiences

A corporate communications campaign is aimed at creating / supporting a positive image of the company or the organization. The challenge is to ensure that the image be in accordance with the projects and the objectives of the company or the organization.

Against this background, APc first runs an analysis of the positioning, the strengths and the weaknesses of its clients and of their relations with their target audiences.

This analysis gives an overall view of the client’s relations with the stakeholders and allows ensuring a sound understanding of the communications issues.

Searching for a strategic positioning

Based on this analysis, APc advises its clients in the definition of their strategic positioning.

Our specialised consultancy identifies the main and most important targets, the possible conflicts, the potential allies and relays.

APc builds messages and adapted communication tools while monitoring the consistency of the discourse and its suitability to the public agenda issues.

Creating and maintaining a favourable environment

APc elaborates strategic communication programs in order to create a favourable environment for its clients.

APc detects speeches opportunities allowing its clients to maintain relations with the public authorities. The consultants also detect the threats that could impact the companies’ image.